Overview
Brand new marketing role in 2025? Come and join in a senior marketing leadership role.
The opportunity – Te tūranga
This senior leadership role reporting to the Chief Revenue Officer, will be responsible for developing and leading our marketing strategies aimed at our key segments of advertising/media agency partners and advertisers. You will develop and implement a strategic marketing plan aimed at advertisers and agencies that positions us as the #1 streamer in NZ and the best choice for advertisers. We will need you to drive lead generation for advertising revenue and other relevant B2B solutions.
Partner with industry groups, third parties and owned channels to create and amplify relevant thought leadership. In this role you will develop a templated approach for new product launches that ensures awareness and consideration within key trade segments whilst also driving lead generation
What We’re Looking For – Tā mātou e kimi nei:
To be successful in this role, you will need the following
- At least 10 years senior marketing management experience in a B2B environment, particularly helpful to have experience in working with partner/channels and direct businesses
Experience at developing strategic marketing plans and managing teams
Proven track record in driving growth in new and emerging categories with emphasis on demand creation and lead generation. Significant experience in working closely with sales.
Data driven – strong analytical skills, ability to derive insights and next steps from data • Significant experience in marketing analytics, account based marketing, CRM systems and digital marketing platforms
Commercial mindset and acumen
Highly motivated, results oriented and proactive in driving initiatives to success
Highly skilled digital practitioner with broad marketing skills
Strong collaborator, driving to achieve outcomes
Strong communication skills, both written and oral. Able to represent TVNZ on external and internal stages.
Comfortable with ambiguity and change. Can do attitude – Due to small team, willing to get on the tools to ensure seamless execution
Manages time and resources effectively. Works well under pressure
For further information regarding career opportunities at TVNZ, please contact our Head of Talent Acquisitions, Philly Irvine, at 021 564 691.
About TVNZ
Te Reo Tātaki (TVNZ) translates to "the leading voice" and our kaupapa (purpose) is to "inspire the conversations of Aotearoa." Each day TVNZ reaches more than two million Kiwis through channels TVNZ 1, 2, DUKE and our digital entertainment platform, TVNZ+., TVNZ's news site 1news.co.nz and our digital news youth brand Re: ensure we connect with people on the issues that matter to them wherever they are.