Overview
Our client is a renowned global agency in the New Zealand market. With a key client in the consumer electronics sector, they are looking for an Insights Planner to join their team located on the North Shore, Auckland.
The Insights Planner plays a pivotal role in crafting the strategic insights that drive impactful advertising ideas. Collaborating closely with clients, they research the market and analyse consumer behaviour to develop a deep understanding of the target audience. In response to the client’s business brief, they create a brand communications strategy and translate it into creative briefs, guiding the agency’s creative teams in developing innovative concepts.
With 3+ years experience, ideally in a creative marketing agency, you will have proven experience with client management and working with data. Ahead of market trends influencing client accounts and advancements within the broader advertising and communications industry, and up to date on methodologies, neurological studies, and behavioural economics to leverage insights into consumer behaviour and create effective advertising strategies, you will be able to craft best practice strategies for clients. You will be able to facilitate, observe, and document qualitative research activities, such as focus groups, and oversee the commissioning and project management of external quantitative and qualitative research conducted on behalf of the agency.
The right person for this role will be curious and proactive, always asking questions and seeking new insights to drive innovative solutions; a strategic and analytical thinker, adept at applying creative thinking to business problems and critically analysing strategies and passionate about human behaviour, social trends, and how ideas influence people and shape markets.
A strong communicator, you will be skilled at simplifying complex research and strategic thinking for clients and teams, knowledgeable about client industries and how advertising contributes to their success.
If you have been waiting for your opportunity to work on one of the most iconic technology brands in the world, this is it. Reference #38124.
Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.
Send your CV to Ginnaya Turner at The Creative Store, email [email protected], or call The Creative Store on (09) 365 1077 for more details.
Visit The Creative Store website www.thecreativestore.co.nz to view all our jobs online.
About The Creative Store
The Creative Store is your specialist recruitment agency. For all your Freelance, Contract and Permanent roles - working across the Advertising, Digital, Design, Marketing, Media & Tech industries. Great Jobs. Great People.