Creative Director

Overview

This client is an Auckland based progressive media agency redefining how media, data and creativity connect. This role is for a forward-thinking Creative Director who embraces AI-enabled and media-first creativity and understands how to craft high-performance, scalable, and personalised content across digital platforms.

About the Role:

As the Creative Director, you will lead the intersection of creativity, AI and media performance. You will develop innovative creative strategies, oversee AI-driven production and collaborate with data experts to optimise content dynamically. Your mission is to challenge traditional creative models and embrace faster, more effective and more relevant brand storytelling.

Responsibilities:

Creative Leadership and Vision:

• Define and lead the creative vision for storytelling, content creator partnerships and performance-driven content.
• Challenge conventional creative processes, pushing for AI-first and media performance-driven solutions that deliver speed, scalability and effectiveness.

AI-Powered Creative Execution:

• Leverage AI tools (e.g. Runway, MidJourney, DALL·E, Adobe Firefly, Synthesia, Pika Labs) to scale content creation and adapt assets dynamically.
• Develop frameworks for modular content production, enabling real-time A/B testing and optimisation based on media performance data.
• Lead the creation of dynamic creative assets (DCO) optimized for various platforms (Meta, Google, TikTok, VOD etc.).

Collaboration and Integration:

• Work alongside data scientists and performance media planners to develop creative strategies that reflect testing agendas, respond to audience behaviour and performance insights.
• Partner with creators, influencers and brand teams to integrate creator-led content into campaigns.
• Manage a lean but high-impact team, scaling as the unit grows.

Client & Stakeholder Engagement:

• Sell the vision of performance-driven creativity to clients and internal teams, proving its effectiveness through data-backed storytelling.
• Develop thought leadership in the industry, staying ahead of AI creative trends, emerging tools and next-gen creative formats.
• Present creative solutions in pitches, workshops and industry events.

Required Skills & Experience:

• 10+ years in creative leadership roles at an agency, brand, or media company, with 5+ years in digital-first, media agency or performance-driven creative environment.
• Strong understanding of AI’s role in content creation, including generative AI tools, automation workflows and real-time creative optimisation.
• Proven ability to create high-performing digital campaigns across social, programmatic and video.
• Experience in leading creative strategy based on media performance data, working closely with performance marketing teams.
• Strong conceptual storytelling skills, balancing brand-building creativity with conversion-driven execution.
• Ability to pitch and sell creative ideas and concepts, influencing CMOs, performance marketers, and media strategists.
• Confidence, presentation skills and sales skills are a must.
• Passion for testing, learning and iterating creative dynamically based on real-time performance insights.
• Experience managing cross-functional teams and working with data, strategy and media teams to drive effective campaigns.

Why This Role?

• Be at the forefront of AI-enabled and media-powered creativity in New Zealand.
• Work with top-tier brands and creators, using AI to unlock next-gen storytelling.
• Flexible work and market-leading benefits.

If you are ready to challenge the status quo of creative agencies and build something truly game-changing, we would love to hear from you. Reference #38165.

Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.

Send your CV to Hana Chadwick at The Creative Store, email [email protected], or call The Creative Store on (09) 365 1077 for more details.

Visit The Creative Store website www.thecreativestore.co.nz to view all our jobs online.